EO 51: Gifts
`Gifts of any sort` means any form of financial, personal or commercial reward, inducement, incentives and other favors provided directly or indirectly by manufacturers, distributors, and their representatives, of products within the scope of the Code (Section 5j, RIRR; Section 20, RIRR)
Giving, directly or indirectly, of samples and supplies of products within the scope of the Code or any sort to any member of the general public, including members of their families (father, relative or significant caregiver), to hospitals and other health institutions, as well as to personnel within the health care system
Distribution of gifts or any articles or utensils, to pregnant women or mothers of infants or to the general public and mothers.
Financial or material inducements or gifts of any sort to promote products within the scope of the Milk Code offered or given by milk companies
Who are prohibited from giving `gifts of any sort`?
Milk companies/manufacturers, distributors, and representatives of products covered by EO 51 are prohibited from giving any sort of gift (Section 5j and 21, RIRR). This provision in the Milk Code itself and the RIRR considerably expands the coverage of the prohibition beyond the actual formula milk product violating the Code, to the parent company manufacturing them.
Who are prohibited from receiving "gifts of any sort"?
Covered entities cannot give gifts of any sort to any member of the general public, hospitals, and other health facilities, including their personnel and members of their families (Section 21, RIRR). It can be seen that other violations flow logically from these premises. It must be emphasized that the Code does not prohibit the actual sale of covered products, but the marketing and misleading advertising thereof.