The importance and benefits of breastfeeding to infants and their mothers is well recognized, however breastfeeding is becoming less of a norm in communities. In the Philippines, only 52.3 percent of children 0-6 months of age are exclusively breastfed (FNRI-DOST, 2015) despite the enactment of legal instruments supportive of breastfeeding.
Recognizing the urgent need to further strengthen the enforcement of EO 51 (the Philippine Milk Code 1986) and RA 10028 (Expanded Breastfeeding Promotion Act 0f 2009 ) and to ensure the well-being of children, World Vision Development Foundation, Inc. (WVDF) in partnership with Department of Health (DOH) is implementing the Crowd-based Monitoring Milk Code Compliance (CMMCC) project. WVDF will work collaboratively with DOH and its attached units: Office for Technical Services, Family Health Office, Health Disease Prevention and Control Bureau, Knowledge Management and Information Services, Health Promotion and Communication Services, DOH-National Capital Region, The Inter-Agency Committee (IAC), and the Philippine Coalition of Advocates for Nutrition Security (PHILCAN).
CMMCC, also known as the Mother-Baby Friendly Philippines project is a two-year project that seeks to improve the implementation of EO 51 and RA 10028 through the use of innovative reporting application, and stimulate monitoring through crowd-sourcing by increasing awareness and knowledge among health professionals and the general public about EO 51 and RA 10028 and how these promote, protect and support breastfeeding.
Identify and engage stakeholders in the implementation of EO 51 and its rIRR and RA 10028;
Improve enactment of EO 51 and its RIRR and RA 10028 through the Inter-Agency Committee;
Increase public awareness about EO 51 and its rIRR and RA 10028 and about reporting Milk Code violations through a platform;
Increase awareness and build positive attitude among health workers about EO 51 and its rIRR and RA 10028 and about reporting Milk Code violations through a platform; and
Increase the capacity of local government units to enforce EO 51 and its rIRR and RA 10028.
Throughout the project, World Vision will work collaboratively with:
CMMCC covers the areas of Malabon, Manila, and Quezon City.